brand equity
基本解释
- 品牌价值；商标资产
英汉例句
- The brand equity concept means that brands are worth monetary value to companies.
品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。 - To protect the brand equity, enterprises should mainly concern the main factors of products, consumer cognition, brands and brand equity.
指出在品牌权益保护中，企业应当主要关注产品、消费者认知、品牌和品牌权益的主要影响因素。 - A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。 - Last month the company said it will sell a majority stake in its Mexx brands to the private equity buyer Gores Group.
FORBES: Liz Claiborne Says It Will Sell Brand To Curb Debt, Shares Pop - The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
FORBES: Why Facebook Is A Threat To Lifestyle Brands - This view is often reinforced by InterBrand, Brand Finance and others that rank the most successful brands with the most accrued brand equity: only a small handful of B2B companies make their Top 100 lists.
FORBES: B2B Marketing: the Orphaned Stepchild
双语例句
权威例句
词组短语
- brand -equity 商标资产
- Brand Equity Engine 品牌资产引擎;引擎模型;擎模型
- retailer brand equity 零售商品牌资产
- brand equity evaluation 品牌资产评估;品牌价值评估
- Employer brand equity 雇主品牌资产
短语
专业释义
- 品牌资产
Brand equity is one of the most valuable assets in a enterprises.
品牌资产是一个企业最有价值的资产之一。 - 商标资产
- 品牌资产
- 品牌权益