BATNA

基本解释

But in most cases, one party has an especially terrible BATNA.
但大多數時，縂是由乙方処於談判地位中的劣勢。
Yet most advice about negotiating assumes you have a good BATNA.
大多數關於協商談判的建議假定你都有一個達成談判協議的最佳選擇方案。
It is important to note that the BATNA is not your bottom line.
認識到BATNA有別於你的底線是十分必要的。
I've come up with some really great options for our BATNA on this one.
我們爲此準備了好幾個“談判無果時以達成協議的備選最佳方案”。
Having a BATNA means doing your homework before you begin your negotiation.
擁有BATNA意味著在開始談判之前要做許多的準備工作。