brand extension evaluation

基本解释

An Empirical Analysis of Brand Extension Evaluation Model Basing on Consumers Product Knowledge;
運用實証研究的方法研究品牌聯想對服裝品牌延伸評價的影響。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
運用實証研究的方法研究品牌聯想對服裝品牌延伸評價的影響。
The author of this essay advanced the brand extension strategy evaluation model based on the customers characters through analyzing the influencing factor of the brand extension strategy.
文章從品牌延伸策略概述入手，就我國企業品牌延伸策略應用中存在的問題進行了分析，提出我國企業成功運用品牌延伸策略的現實對策。