rebrand

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They are offering a torrent of exhibitions, concerts and other events to rebrand themselves as centres of creativity.
這裡擧辦無數場展覽、音樂會以及其他能重塑其創造力中心地帶形象的活動。
That means any grand new effort to rebrand the firm’s offerings as “healthy” will face scepticism, in emerging markets in particular.
這就意味著任何重塑公司“健康”形象的擧動都會受到質疑，在新興市場尤其如此。
Bernard Arnault, chairman and chief executive of LVMH, believes that the whole industry needs to rebrand itself.
LVMH集團的主蓆和首蓆執行官阿諾特認爲，整個行業需要自行重塑其品牌。

Republicans are flailing about these days, trying to rebrand themselves before the next election cycle.
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Sina would then need to do huge rebranding and rebrand itself as not Chinese.
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Last week, Ford Motor announced plans to rebrand several of its models to its popular Taurus brand.
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to change the way that an organization, company, or product is seen by the public

To rebrand a product or organization means to present it to the public in a new way, for example by changing its name or appearance.