brand economics

基本解释

The introduction of brand changes the position and shape of demand curve, which is the theoretical foundation of brand economics.
引入品牌后改变了需求曲线的位置和形状乃品牌经济学的理论基础。
It gives a distinction between transaction cost and choice cost and further deepens the acknowledge of choice cost that is the core concept of brand economics.
本文区分了交易费用与选择成本的差别，进一步深化了对“品牌经济学”分析范式的核心范畴——选择成本的认识。
This study, from a brand point of view, analyzed the company's continued growth and value assessment system, and further enriched and improved the principles of brand economics.
本文的研究，从品牌角度分析了公司的持续成长机制和价值评估问题，进一步丰富和完善了品牌经济学的一般理论。

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品牌经济学
But the "choice cost analysis paradigm" of the brand economics could very well resolve this problem, because the analysis of ideas rather than to measure the uncertainty itself, but by reducing the choice cost to reduce the uncertainty.
但是品牌经济学的“选择成本分析框架”却可以很好的解决这个问题,因为该分析思路不是去度量不确定性本身,而是通过降低导致不确定性产生的选择成本来降低选择行为的不确定性。