customer equity management

基本解释

The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分构建了基于顾客细分企业管理顾客资产的模式；
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
但是现有的顾客资产管理体系不足以提供企业进行顾客资产管理的理论和方法。