brand economics

基本解释

The introduction of brand changes the position and shape of demand curve, which is the theoretical foundation of brand economics.
引入品牌後改變了需求曲線的位置和形狀迺品牌經濟學的理論基礎。
It gives a distinction between transaction cost and choice cost and further deepens the acknowledge of choice cost that is the core concept of brand economics.
本文區分了交易費用與選擇成本的差別，進一步深化了對“品牌經濟學”分析範式的核心範疇——選擇成本的認識。
This study, from a brand point of view, analyzed the company's continued growth and value assessment system, and further enriched and improved the principles of brand economics.
本文的研究，從品牌角度分析了公司的持續成長機制和價值評估問題，進一步豐富和完善了品牌經濟學的一般理論。

Aside from those brief interludes, Brand Thinking is a powerful look at the role brand plays in society, politics, economics, psychology and technology.
FORBES: Booked Review: Debbie Millman's "Brand Thinking and Other Noble Pursuits"
So Beane hires as his assistant a pudgy, diffident non-athlete named Peter Brand (Jonah Hill), an economics major a few years out of Yale, who happens to be a disciple of the sabermetrics guru Bill James.
NEWYORKER: Playing The Numbers
On economics, too, the Edwards brand of populism is hard to pigeonhole.
ECONOMIST: The candidates: John Edwards

品牌經濟學
But the "choice cost analysis paradigm" of the brand economics could very well resolve this problem, because the analysis of ideas rather than to measure the uncertainty itself, but by reducing the choice cost to reduce the uncertainty.
但是品牌經濟學的“選擇成本分析框架”卻可以很好的解決這個問題,因爲該分析思路不是去度量不確定性本身,而是通過降低導致不確定性産生的選擇成本來降低選擇行爲的不確定性。