Burger King

基本解释

LOS ANGELES - T here's no Burger King tie-in or special flavor of Mounta in Dew .
洛杉磯-有沒有漢堡王鉄在或特殊風味的山露水。
They also helped to turn around the most troubled of the franchisees who operate the vast majority of the 12,000-plus Burger King restaurants in 73 countries.
他們還幫助最睏難的特許經營者扭虧爲盈, 而這批人運作著大部分遍佈於73個國家超過12000家的漢堡王餐館.
The world's biggest maker of alcoholic drinks sold Burger King, Haagen-Dazs, Pillsbury and other food companies unrelated to its core business.
這個全球最大的酒業制造集團還經營了著與其核心業務毫不相關的食品公司，比如漢堡王、哈根達斯、品食樂等等。

One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一個是漢堡王的,一個是肯德基的,在我播放這兩個廣告的同時,我們要講下美國的食物市場營銷策略,因爲如果你買了我之前出的那本提綱,其中講到了我們對待食物的態度,我們,判定食物好喫與否的標準是種社會意識
耶魯公開課 - 關於食物的心理學、生物學和政治學課程節選

While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.
FORBES
Operating along the same lines, fellow fast-food purveyor Burger King introduced a new "low-fat platform" consisting largely of chicken sandwiches and Wendy's (nyse: WEN - news - people ) expanded its Web site to include more nutritional information.
FORBES: One Happy Meal, Hold The Calories
In a move that can be seen as desperate, McDonald's (nyse: MCD - news - people ) and Burger King keep extending those 99-cent add-ons in the U.S. in an attempt to boost sales.
FORBES: Magazine Article